Tuesday, May 5, 2020
Impact of Information Technology on Media for TFO - myassignmenthelp
Question: Discuss about theImpact of Information Technology on Media for TFO. Answer: Introduction Information technology is becoming the most crucial part of everydays life of people in general and since media is a big part of IT, impact of IT on media industry is huge. There are so many digital technologies that are changing the face of the media industries for better. There are collective efforts where the whole reaffirmation is done from so many sources and also the skill plays a vital role. The overall discussion in reality become a method to be more clear about media industry and it is also under the impact of IT and everything related to it. The overall expectations from the services are infinite which also generated by technology because there is no specific horizon or there is no one who is actually waiting to take a ride as well as solve problems of changes in media (Sigala and Chalkiti, 2014). This also based on the basic review of what can be taken place in the present and technology revolution in this industry. Group Media TFO The report will discuss in detail about Groupe Media TFO which is actually public media company created by government of the Canada. The company is mainly into producing as well as distributing French based content on education which is made available on varied platform including TFO channel on television along with TFO education and diverse YouTube channels. The company also able to manage the TV channels along with two hundred plus websites with more than twenty more applications and games, and multiple subscriptions platforms in addition to fourteen social media websites. There are educations and youth based content featured on all the platforms and the company also produces as well as broadcast regional and culture based programs related to current affair for adult people (Sigala and Chalkiti, 2014). The company is a feature French language on all the platforms along with multimedia network is based in Canada and headquarter is in Quebec. Need of IT in Group Media TFO The foundation of introducing digitization is always related to move slightly away from the tools which are entirely based on work. There are many types of editing as well related to video as well audio that can be done on the laptop of reporter at any given time. Lighting and sound support plays a very important and integral part in the media company especially channels showcasing news and other content. Any studio can comfortably transform a big desktop which is primarily called as Parkervision (Choy et al., 2014). This is needed for on switcher and the rest of the content can easily be automated. It is also easy to utilize digital tools and this further leads to different kinds of expectations related to on how people work and the job titles can blur with the job descriptions. There are editors as well with other video primarily based on journalists with diverse network and it is also crucial to be clear about the titles of the job that can be changed with the fact and many employ ees in industry are working on a ranges of technical work along with foundation work. Like for example, there are employees in press based companies who are expected to file news besides voice related reports for different kind of radio based clients and also there are times when shooting video become a crucial process. There are specific examples where work can easily be done on internet and the growth is there in various platforms as well as departments that have actually not made from different amount of loss for number of work (Matzler et al., 2015). Significance of IT Group Media TFO In last so many years almost in last two decades, technology has transformed the way people interact with each other and there are also changes in the way people uses internet for multiple purposes like shopping, researching data on specific topic and manners in which business work. In the current time, technology has further become the focal point for accomplishing success of many corporations and at the same time it also covers various aspects like security and marketing and many other business functions. The overall participation of IT is also very crucial in organization in the present time with all types and sizes of organization. It is also based on creating so many options and opportunities for the company. There are very less methods in the present technology that are changing the present face of modern business world and technology further has make it simple and process of communication has transformed the way companies work (Ainin et al., 2015). For instance in business, IT is actually works like a key for influential external and internal communication. Requirement of IT in Group Media TFO There are different kinds of expectations which are transforming the way people can really think in a day and as wire based services provider which also broadcast content, everything is about a minute or a second. Also in addition, technology is also making it faster and gone is the time when the total deadline which is between twelve in noon to five in the evening. In the current time, the expectations are based on file as well as print from diverse kind of platform. It is always about getting the new adopting the right kind technology as soon as possible (Zeng and Gerritsen, 2014). The overall pressure is based on beating the other types of content or broadcasting services is based on internet. Methods to utilize IT in Group Media TFO The best example for the same is related to how methods based on digitization that have given an infinity capability of immediate that comes again with so many methods. All the employees has become more swift and agile while releasing along with pumping the work in the form of content from different angles and subjects related to finance and other subjects. Company like Group Media TFO should be based on forming all the strategies specifically producing it live or similar kind of content (Coroama et al., 2015). Advantaged of IT in Group Media TFO Group Media TFO as discussed is a broadcast education and many similar kinds of content on different platform and it is also crucial for its overall usage in social media in general which has become a strong medium to connect so many ways people work in right manner. It can be connected with number of external sources which are discussed in detail above and marketing many similar channels are done on number of digital platforms. Group Media TFO is all about communication and technology and it is an integral part of the company because it assists many functions like marketing and many other functions (Jung et al., 2013). The concept of market in the present time, is largely based on technology which helps or supports various kinds teams in order to implement and also can easily troubleshoot many kinds of software. A talented team of IT professionals are required for the overall success of any plan in marketing which depends on the technology. The overall concept is like management of websites, SEO, handling of social media and everything which is requires specific kind of expertise with right knowledge to give consulting in any form. The whole process to accomplish actually based on simple kind of process by using software that is particularly designed to store marketing related information over a period of time. In addition, this also allows organization to adapt and plan in right manner. The overall process of technology also assists in streamlining the process of taking effective decisions and also making as per the standards (Limbu et al., 2014). There are many other kinds of ways to a track of number of different resources like finance or marketing conditions along with customer satisfaction. With a proper plan in IT, one also has to see the data in simpler perspective. This is addition m ake it more comfortable for the company to get more clarity on varied steps that one can take to make some improvement and also reach the desired goal. Risks of IT in Group Media TFO Technology is rapidly changing and the whole world is very fast in speed with ever expanding market base. It is important to understand that there are some issues as well which are rapidly creating turmoil in the current media industry and it is actually a vicious circle. The whole industry is moving in a fast direction and when anyone tries to bring innovation with the help of technology and it is also very crucial to understand the level of risks which anyone is facing and how an organization like Group Media TFO should handle it (Popescu, 2015). There is increase in activities like mergers and acquisition along with many privately owned equity based companies that introduced more speed in the market and there are organizations that are actually speaking about the issue and also start highlighting the significance of traditional art along with strategy of being a more rationale player. Maintaining and Monitoring IT in Group Media TFO There are so many methods to maintain and monitors technology in media companies like Group Media TFO. Issues and media based stories in reality is a reflection of society and it also plays a crucial role in planning the base for promotion, education and at the same time dissemination of information. In addition there are media stories that play an important role in companies to maintain an ethical structure and cordial for people to work. It is very important to be clear about the companys role since stakeholders get impacted the most in the industry which becomes an important part of non-market culture (Popescu, 2015). Conclusion There are so many advanced technologies in media industry and they are based on number of tools that assist in filing along with reporting the stories from any section of the world. There are multiple platforms that help in actually reaching the people in absolutely no time. In reality a simple video can also be digitized in absolutely no amount of time so that all the employees in the company can easily access any kind of video at any point of time as well as services like Coveritiliye. This process is based on the press conference with the assistance of cyber related space since there is no need to go to any type of conference. This is why, it become very crucial and important to ensure that specific skill at the workplace can be encouraged and valued more. It is also being based on fight against all the generic media models where everyone can do anything in the present situation (Qiu and Bu, 2013). This also impacts on getting information from any type of media based platform and it allows companies worldwide to take an effective decision. It also helps in determining the level of prices or growth of new products and it is also very important to become or represent the company as socially and ethically sound organization and also utilize to determine where one should be with the community (Qiu and Bu, 2013). Reference Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N.I. and Mohd Shuib, N.L., 2015. Factors influencing the use of social media by SMEs and its performance outcomes.Industrial Management Data Systems,115(3), pp.570-588. Choy, K.L., Gunasekaran, A., Lam, H.Y., Chow, K.H., Tsim, Y.C., Ng, T.W., Tse, Y.K. and Lu, X.A., 2014. Impact of information technology on the performance of logistics industry: the case of Hong Kong and Pearl Delta region.Journal of the operational research society,65(6), pp.904-916. Coroama, V.C., Moberg, . and Hilty, L.M., 2015. Dematerialization Through Electronic Media?. InICT Innovations for Sustainability(pp. 405-421). Springer International Publishing. Jung, H.J., Na, K.Y. and Yoon, C.H., 2013. The role of ICT in Koreas economic growth: Productivity changes across industries since the 1990s.Telecommunications Policy,37(4), pp.292-310. Limbu, Y.B., Jayachandran, C. and Babin, B.J., 2014. Does information and communication technology improve job satisfaction? The moderating role of sales technology orientation.Industrial Marketing Management,43(7), pp.1236-1245. Matzler, K., Strobl, A., Thurner, N. and Fller, J., 2015. Switching experience, customer satisfaction, and switching costs in the ICT industry.Journal of Service Management,26(1), pp.117-136. Popescu, G.H., 2015. ICTs potential in reducing GHG emissions through sustainable manufacturing technologies.Journal of Self-Governance and Management Economics,3(3), pp.66-71. Qiu, J.L. and Bu, W., 2013. China ICT studies: A review of the field, 19892012.China Review,13(2), pp.123-152. Sigala, M. and Chalkiti, K., 2014. Investigating the exploitation of web 2.0 for knowledge management in the Greek tourism industry: An utilisationimportance analysis.Computers in Human Behavior,30, pp.800-812. Zeng, B. and Gerritsen, R., 2014. What do we know about social media in tourism? A review.Tourism Management Perspectives,10, pp.27-36.
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